Blog, Social Media

What the TikTok Ban in the USA Means for Brands and Influencers

Posted on by Demi

What the TikTok Ban in the USA Means for Brands and Influencers

Time to Shake Things Up!

It’s official!!! TikTok’s getting the boot in the USA on January 19th, 2025. And yeah, social media and business circles are in a bit of a frenzy. With over 150 million users just in the U.S., TikTok has been the platform for younger audiences and an absolute goldmine for brands and influencers alike. But with all the buzz around data security, our TikTok days could be coming to an end. So, what’s in store for brands and influencers who’ve relied on this fast-paced, trend-setting app?

Some interesting USA TikTok statistics:

+150mil

Users

60%

Aged 16-24

1bil

Videos viewed daily

 

D’Amelio, the most followed TikTok influencer with over 152 million followers, shared her thoughts on the ban.

 
“You have to remember that social media comes and goes,” D’Amelio said in an interview at Shopify’s D’Amelio Footwear Pop-Up. “There’s new apps, there’s new people, there’s exciting new trends. You don’t always get to be first in line for everything.”
 
D’Amelio’s perspective encourages adaptability and an openness to new opportunities as the social media environment continues to shift. This insight reflects a broader understanding that staying relevant requires embracing change and exploring various avenues beyond any single platform.

 

Let’s break down the tea on how this TikTok farewell might shake things up.

 

1. Bye-bye, Unique Audience!

 
TikTok has been the holy grail for reaching Gen Z and Millennials in a way that other platforms can only dream of. While Instagram and Facebook play it cool with polished, curated vibes, TikTok has brought us authenticity, craziness, and viral-worthy content in under a minute. Without it, brands lose a prime entrance to the world of younger consumers, who are now out in search of their next favourite platform.
 

2. Revenue Streams on the Rocks

 
TikTok has been a cash cow for influencers, thanks to brand deals, sponsored content, and that juicy Creator Fund. But with this ban? Influencers will need to jump ship or start diversifying to keep the cash flowing. For brands, this could mean campaign chaos and missed chances to connect with their TikTok-loving fans. It’s a total rework of the influencer marketing playbook.
 

3. Bye-Bye Innovation & Agility

 
TikTok’s brilliant algorithm, those wild “Duets” and “Stitch” features they push creativity and keep brands and influencers on their toes. Without it staying fresh and agile gets a lot tougher. Other platforms just don’t quite bring the same spark, which could mean a lot of followers feeling meh about their favourite influencers and brands.
 

4. Heading to the Alternatives

 
Where will everyone go? Expect Instagram Reels, YouTube Shorts, and Snapchat Spotlight to be flooded with ex-TikTokers, while other platforms like Triller try to cash in as TikTok lookalikes. Brands will need to reimagine their social strategies and influencers might just have to become pros at hopping from one platform to the next.
 

5. Time to Take Ownership

 
With TikTok reminding us that we don’t really “own” our followers on rented platforms, brands are going to be looking to invest in owned channels like their website, blog, or email list. These are the places where brands call the shots, no matter what’s happening in social media land. By growing these channels, brands ensure a more stable, direct line to their fans.

 

Life After TikTok & Keeping It Fresh.

If you’re feeling a bit lost at the thought of a post-TikTok world, fear not. Here’s how brands and influencers can stay ahead of the game:
 

Spread Out

Don’t get comfy on a single platform. Dip your toes in Instagram, YouTube, and any up-and-coming apps. Keep your audience engaged across the board.
 

Create a Close-Knit Crew

Focus on building a tight-knit community with your fans. Whether through email newsletters, private groups, or even channels, keep those relationships strong.

 

Own Your Content

With all this third-party drama, now’s the time to make your own stage. Start a blog, YouTube channel, or podcast. It’s your content, your rules.
 
 

So, yes this TikTok ban is a shake-up. But for brands and influencers, it’s a wake-up call to stay flexible, diversify, and own those connections with audiences. Who knows, with the right moves, you might just find yourself even stronger on the other side!

References

  1. Zach Vallese. 2024. TikTok creators look for other places to make money as threat of U.S. ban gains steam. https://www.cnbc.com/2024/03/11/tiktok-creators-look-to-diversify-as-threat-of-us-ban-gains-steam.html

Ready to turn “oops, I forgot” into “take my money”? 

Let’s make your missed opportunities your biggest wins!

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Blog, Website

Abandoned Cart Retrieval

Posted on by Demi

70% of online shoppers abandon their carts?! Well, we’ve got the solution!

Alright, folks! Ever wondered why seven out of ten online shoppers ditch their carts before making a purchase? You read that right, that’s a astonishing 70% abandonment rate across all industries.
 
Relax! There is a way to win back those lost sales… drum roll please… Abandoned Cart Emails.
 
 

So, why do customers bail?

hidden costs

Nearly 50% of bolt see high shipping fees or surprise taxes.

account creation

24% leave when they’re forced to create an account. 

slow delivery

22% lose patience due to long delivery estimates (instant gratification).

complex checkout

17% get frustrated with a tricky checkout process. “Convenience” is key.

Now, here’s the answer you didn’t know you needed:

abandoned carts!!!!

49%

Open rates reported 

8.38%

Click-through rates

50%

Make a purchase

 

So what are the best practices to nail those abandoned cart emails?

 

Personalise it

Use the customer’s name and remind them of their specific items, while having a branded relatable design.
 

Create urgency

Phrases like “limited stock” or “your cart is about to expire” work wonders.
 

Offer incentives

Discounts, free shipping, or other value adds can seal the deal.
 

Keep it simple

Clean design and clear call to action (CTA).
 

Send a series

If the first email doesn’t cut it, follow up with a second or third reminder, without spamming your customers.
 
 
 

Mobile or Desktop: Which Devices Have the Most Abandoned Carts?

According to Monetate’s Q4 2023 results, mobile phones take the cake with an 80.2% abandonment rate. That’s higher than tablets at 72.3% and desktops at 70%.
 

 

So, what’s the deal with mobile?

  1. Less optimised mobile experience, user navigating can feel like running a marathon with hurdles.
  2. Smaller screen sizes makes usability a pain.
  3. Slower page load times as some mobile networks aren’t always speedy.
  4. Increased distractions and multitasking… Texts, calls, apps, oh my!
  5. Don’t let potential sales slip through the cracks! Reach out to Hatchd. today, and we’ll craft a killer abandoned cart email strategy to keep those customers coming back. 

 

References

  1. Nikolett Lorincz. 2024. 28 Shopping Abandonment Statistics You Must Know in 2024. https://www.optimonk.com/shopping-cart-abandonment-statistics/
  2. Bernard Meyer. 2024. 35+ cart abandonment statistics to recover lost sales in 2024. https://www.omnisend.com/blog/cart-abandonment-statistics/

 

Ready to turn “oops, I forgot” into “take my money”? 

Let’s make your missed opportunities your biggest wins!

GET 'HATCHD'

Blog, Digital Marketing, Social Media, Website

Stop the Scroll!

Posted on by Demi

Stop the Scroll! How to Optimise Your Digital Marketing and Keep Customers Hooked!

Let’s face it, in the digital age, attention spans are shorter than a TikTok video (and that’s saying something).

 
So, how do you keep potential customers engaged and prevent them from bouncing off your website faster than a bad Wi-Fi connection? The answer: digital marketing optimisation. This isn’t just about fancy jargon, it’s about turning clicks into conversions and building a loyal customer base.
 
 
Think of it like this: You’ve got a stunning storefront and amazing products, but nobody’s walking through the door.  Marketing optimisation is like rearranging your displays, adding eye-catching signage, and offering irresistible promotions. It’s about creating a seamless customer journey that keeps them engaged and wanting more.
 
 
 

The Arsenal of Awesome: Tools for Every Business

Here’s a glimpse into the tools we use to optimise your digital marketing and keep customers from hitting “back”:

 

1. Social Media Magic

Social media is a powerful platform for connecting with your audience. We’ll help you identify the right platforms, craft engaging content, and leverage targeted advertising to keep your brand top of mind.

 

2. Blog Bonanza

Blogs are a fantastic way to establish yourself as an industry thought leader and nurture leads. We’ll help you create informative and engaging blog content that keeps readers coming back for more.

 

3. SEO Superpowers

Search Engine Optimisation (SEO) is all about making your website the Beyonce of search results. By optimising your website and content with relevant keywords, we’ll ensure potential customers find you easily.

 

4. Google Ads Grandeur

Need a quick boost in website traffic? Google Ads can help you target specific demographics and interests, driving qualified leads straight to your website.

 

5. Email Marketing Excellence

Don’t underestimate the power of email! We’ll craft targeted email campaigns that keep your brand at the forefront of your customer’s mind, nurture leads, and ultimately drive sales.

 

6. The User Journey – Your Customer’s Path to Purchase

Imagine your website as a winding path leading to a conversion (like a purchase or signup).  Optimisation ensures this path is smooth and free of roadblocks. We’ll analyze your user journey and make sure every step is clear, engaging, and leads seamlessly to the next.

 
 

7. CTAs: The All-Important Calls to Action

Think of CTAs (Calls to Action) as friendly little signs on your website, guiding customers where you want them to go. Whether it’s “Buy Now,” “Learn More,” or “Subscribe,” clear and compelling CTAs are essential for driving conversions.
 
 

8. Automated Funnels: Keeping the Momentum Going

Ever abandoned your shopping cart online, only to be gently nudged back with a reminder email or discount offer? That’s the power of automated online funnels. We’ll help you set up automated email sequences and targeted ads that re-engage website visitors and keep them moving along the sales funnel.
 
 
 

The Takeaway: Stop the Churn and Start Thriving!

By optimising your digital marketing, you’ll see a dramatic decrease in customer churn (people leaving your website without converting) and a significant increase in:
 
1. Website Traffic: More qualified leads walking through your digital door.
2. Lead Generation: A well-oiled machine for nurturing leads into loyal customers.
3. Conversions: Watch those clicks turn into happy-paying customers!

Ready to stop the scroll and optimize your digital marketing?

Get in touch and let’s set-up a meeting.

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Digital Marketing, Social Media

The Power of Social SEO

Posted on by Demi

Revealing the Power of Social SEO. Improving Your Social Media Strategy.

In today’s digital landscape, disregarding the significance of Social SEO could harm your brand’s visibility and reach. As highlighted by The New York Times, platforms like TikTok have become primary search engines for Gen Z, reshaping how users discover content and businesses.

 

With nearly 40% of young individuals turning to TikTok and Instagram for everyday queries, it’s evident that traditional SEO tactics alone may no longer suffice.

 
So, how can you optimise your social media strategy and seamlessly integrate SEO into it?
 

 

Here’s a roadmap to ensure your brand stays ahead of the curve:

1. Conduct Keyword Research

Like traditional SEO, understanding relevant keywords is paramount for social media success. Identify popular search terms and topics related to your industry to tailor your content accordingly.

 

2. Utilise Keywords in Captions 

Incorporate researched keywords strategically into your social media post captions. This enhances the discoverability of your content and increases engagement with your target audience.

 

3. Implement Alt Text 

Enhance the accessibility of your social media images by adding descriptive alt text. Not only does this improve user experience for individuals with visual impairments, but it also provides search engines with valuable context about your content.

 

4. Optimise Video Captions 

For video content, ensure you include keyword-optimised captions directly within the video or as accompanying text. This boosts searchability and comprehension, catering to diverse audience preferences. 

 

5. Include Subtitles

Subtitles are indispensable for any video format, aiding viewers in understanding your content even in sound-off environments. Moreover, they contribute to SEO by providing additional text for search engines to index.
 
By embracing Social SEO and implementing these strategies, you can improve your brand’s presence across social media platforms and increase its visibility to a broader audience.
 
Ready to unlock the full potential of your Social SEO?
Contact us today, and let our experts guide you towards your digital success. 
Together, we can amplify your brand’s voice and make a lasting impact in your digital space.

Ready to take the leap? Get in touch!

Contact us today, and let our experts guide you towards your digital success.

Together, we can amplify your brand’s voice and make a lasting impact in your digital space.

GET 'HATCHD'
Blog, Digital Marketing

Link Your Profiles to Your Google Business Profile

Posted on by Demi

Social Media Takeover!

Link Your Profiles to Your Google Business Profile

 
Ever wished your Google Business Profile could be a one-stop shop for all things awesome about your business? Well, hold onto your hats because Google heard our collective cries!
 
 
You can now link your social media profiles directly to your Google Business Profile. This means potential customers can seamlessly hop from your Google listing to your latest Instagram post.  Here’s the lowdown on how to make this happen:
 
 

Step 1: Gear Up

Head over to Google Business Profile: Sign in with the Google account to connected to your business.
 

 

Step 2: Edit Your Profile 

Once logged in, find the ever-important “Edit Profile” button. Click it with confidence (because you’re about to level up your online presence).
 

 

Step 3: Social Media Spotlight 

Scroll to the section labelled “Contact”. Here, you’ll see a brand-new option – “Social profiles.”  This is your moment to shine.
 

 

Step 4: Link It Up – Like a Pro

Click on the social media platform you want to connect (think Facebook, Instagram, YouTube, and more). A little pop-up window will appear, ready for your magic touch. Simply paste the exact web address (URL) of your social media profile and hit “Save.”
 

 

Step 5: Repeat & Conquer 

Want to link more than one platform? No problem! Just repeat steps 4 and 5 for each social media account you want to showcase. Easy peasy, social media squeezy!
 
Bonus Tip: Double-check those URLs before saving. You wouldn’t want to send potential customers on a wild goose chase to a random social media profile, right?
 
 

And there you have it! With your social media profiles linked up, your Google Business Profile just became a whole lot more engaging. Now, people can get a complete picture of your brand and connect with you on their preferred platforms. Pretty cool, huh?

Need a Hand? Don’t Be Shy!

At Hatchd, we’re all about helping businesses thrive online.  If you have any questions about linking your social media profiles or crafting a killer digital marketing strategy, don’t hesitate to reach out! We’re here to guide you on your path to digital success.
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Content Creation

Content Creation

Posted on by Demi
Social Media

EZ Wheels

Posted on by Demi

EZ Wheels strives to offer their flexible solutions to anyone looking for motor assistance structured in a manner that works best for their respective individual needs and circumstances. 

Follow EZ Wheels & get
the car of your dreams today!

EZ Wheels social media statistics

EZ Wheels approached us to increase brand awareness and acquire quality leads. Below we have listed what we have achieved for EZ Wheels since we took over their social media management, namely Facebook and Instagram.

+850

Targeted leads generated

17.6K

Targeted accounts on IG

348

Posts to date

EZ Wheels live Instagram feed

Website

Jou Afrikaans

Posted on by Demi

Jou Afrikaans (JA) is rooted in the passion for the Afrikaans language and culture. A purely Afrikaans streaming channel. Their vision is to reignite the pride the Afrikaners once had by bringing them together with world-class entertainment. JA is a proud partner of the biggest cellular network in Africa – MTN. Keep a look out for the exciting things to come with this innovative brand!

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Jou Afrikaans live Instagram feed

Website

OTG Method

Posted on by Demi

If you are looking for world class fitness and nutritional coaching OTG Method are the team to connect with. Competitive athletes and lifestyle clientele. OTG offers one-on-one coaching as well as their own app that provides training and nutrition programmes globally. 

visit website