Blog, Website

Abandoned Cart Retrieval

Posted on by Demi

70% of online shoppers abandon their carts?! Well, we’ve got the solution!

Alright, folks! Ever wondered why seven out of ten online shoppers ditch their carts before making a purchase? You read that right, that’s a astonishing 70% abandonment rate across all industries.
 
Relax! There is a way to win back those lost sales… drum roll please… Abandoned Cart Emails.
 
 

So, why do customers bail?

hidden costs

Nearly 50% of bolt see high shipping fees or surprise taxes.

account creation

24% leave when they’re forced to create an account. 

slow delivery

22% lose patience due to long delivery estimates (instant gratification).

complex checkout

17% get frustrated with a tricky checkout process. “Convenience” is key.

Now, here’s the answer you didn’t know you needed:

abandoned carts!!!!

49%

Open rates reported 

8.38%

Click-through rates

50%

Make a purchase

 

So what are the best practices to nail those abandoned cart emails?

 

Personalise it

Use the customer’s name and remind them of their specific items, while having a branded relatable design.
 

Create urgency

Phrases like “limited stock” or “your cart is about to expire” work wonders.
 

Offer incentives

Discounts, free shipping, or other value adds can seal the deal.
 

Keep it simple

Clean design and clear call to action (CTA).
 

Send a series

If the first email doesn’t cut it, follow up with a second or third reminder, without spamming your customers.
 
 
 

Mobile or Desktop: Which Devices Have the Most Abandoned Carts?

According to Monetate’s Q4 2023 results, mobile phones take the cake with an 80.2% abandonment rate. That’s higher than tablets at 72.3% and desktops at 70%.
 

 

So, what’s the deal with mobile?

  1. Less optimised mobile experience, user navigating can feel like running a marathon with hurdles.
  2. Smaller screen sizes makes usability a pain.
  3. Slower page load times as some mobile networks aren’t always speedy.
  4. Increased distractions and multitasking… Texts, calls, apps, oh my!
  5. Don’t let potential sales slip through the cracks! Reach out to Hatchd. today, and we’ll craft a killer abandoned cart email strategy to keep those customers coming back. 

 

References

  1. Nikolett Lorincz. 2024. 28 Shopping Abandonment Statistics You Must Know in 2024. https://www.optimonk.com/shopping-cart-abandonment-statistics/
  2. Bernard Meyer. 2024. 35+ cart abandonment statistics to recover lost sales in 2024. https://www.omnisend.com/blog/cart-abandonment-statistics/

 

Ready to turn “oops, I forgot” into “take my money”? 

Let’s make your missed opportunities your biggest wins!

GET 'HATCHD'

Blog, Digital Marketing, Social Media, Website

Stop the Scroll!

Posted on by Demi

Stop the Scroll! How to Optimise Your Digital Marketing and Keep Customers Hooked!

Let’s face it, in the digital age, attention spans are shorter than a TikTok video (and that’s saying something).

 
So, how do you keep potential customers engaged and prevent them from bouncing off your website faster than a bad Wi-Fi connection? The answer: digital marketing optimisation. This isn’t just about fancy jargon, it’s about turning clicks into conversions and building a loyal customer base.
 
 
Think of it like this: You’ve got a stunning storefront and amazing products, but nobody’s walking through the door.  Marketing optimisation is like rearranging your displays, adding eye-catching signage, and offering irresistible promotions. It’s about creating a seamless customer journey that keeps them engaged and wanting more.
 
 
 

The Arsenal of Awesome: Tools for Every Business

Here’s a glimpse into the tools we use to optimise your digital marketing and keep customers from hitting “back”:

 

1. Social Media Magic

Social media is a powerful platform for connecting with your audience. We’ll help you identify the right platforms, craft engaging content, and leverage targeted advertising to keep your brand top of mind.

 

2. Blog Bonanza

Blogs are a fantastic way to establish yourself as an industry thought leader and nurture leads. We’ll help you create informative and engaging blog content that keeps readers coming back for more.

 

3. SEO Superpowers

Search Engine Optimisation (SEO) is all about making your website the Beyonce of search results. By optimising your website and content with relevant keywords, we’ll ensure potential customers find you easily.

 

4. Google Ads Grandeur

Need a quick boost in website traffic? Google Ads can help you target specific demographics and interests, driving qualified leads straight to your website.

 

5. Email Marketing Excellence

Don’t underestimate the power of email! We’ll craft targeted email campaigns that keep your brand at the forefront of your customer’s mind, nurture leads, and ultimately drive sales.

 

6. The User Journey – Your Customer’s Path to Purchase

Imagine your website as a winding path leading to a conversion (like a purchase or signup).  Optimisation ensures this path is smooth and free of roadblocks. We’ll analyze your user journey and make sure every step is clear, engaging, and leads seamlessly to the next.

 
 

7. CTAs: The All-Important Calls to Action

Think of CTAs (Calls to Action) as friendly little signs on your website, guiding customers where you want them to go. Whether it’s “Buy Now,” “Learn More,” or “Subscribe,” clear and compelling CTAs are essential for driving conversions.
 
 

8. Automated Funnels: Keeping the Momentum Going

Ever abandoned your shopping cart online, only to be gently nudged back with a reminder email or discount offer? That’s the power of automated online funnels. We’ll help you set up automated email sequences and targeted ads that re-engage website visitors and keep them moving along the sales funnel.
 
 
 

The Takeaway: Stop the Churn and Start Thriving!

By optimising your digital marketing, you’ll see a dramatic decrease in customer churn (people leaving your website without converting) and a significant increase in:
 
1. Website Traffic: More qualified leads walking through your digital door.
2. Lead Generation: A well-oiled machine for nurturing leads into loyal customers.
3. Conversions: Watch those clicks turn into happy-paying customers!

Ready to stop the scroll and optimize your digital marketing?

Get in touch and let’s set-up a meeting.

GET 'HATCHD'