70% of online shoppers abandon their carts?! Well, we’ve got the solution!
Alright, folks! Ever wondered why seven out of ten online shoppers ditch their carts before making a purchase? You read that right, that’s a astonishing 70% abandonment rate across all industries.
Relax! There is a way to win back those lost sales… drum roll please… Abandoned Cart Emails.
So, why do customers bail?
hidden costs
Nearly 50% of bolt see high shipping fees or surprise taxes.
account creation
24% leave when they’re forced to create an account.
slow delivery
22% lose patience due to long delivery estimates (instant gratification).
complex checkout
17% get frustrated with a tricky checkout process. “Convenience” is key.
Now, here’s the answer you didn’t know you needed:
abandoned carts!!!!
49%
Open rates reported
8.38%
Click-through rates
50%
Make a purchase
So what are the best practices to nail those abandoned cart emails?
Personalise it
Use the customer’s name and remind them of their specific items, while having a branded relatable design.
Create urgency
Phrases like “limited stock” or “your cart is about to expire” work wonders.
Offer incentives
Discounts, free shipping, or other value adds can seal the deal.
Keep it simple
Clean design and clear call to action (CTA).
Send a series
If the first email doesn’t cut it, follow up with a second or third reminder, without spamming your customers.
Mobile or Desktop: Which Devices Have the Most Abandoned Carts?
According to Monetate’s Q4 2023 results, mobile phones take the cake with an 80.2% abandonment rate. That’s higher than tablets at 72.3% and desktops at 70%.
So, what’s the deal with mobile?
- Less optimised mobile experience, user navigating can feel like running a marathon with hurdles.
- Smaller screen sizes makes usability a pain.
- Slower page load times as some mobile networks aren’t always speedy.
- Increased distractions and multitasking… Texts, calls, apps, oh my!
- Don’t let potential sales slip through the cracks! Reach out to Hatchd. today, and we’ll craft a killer abandoned cart email strategy to keep those customers coming back.
References
- Bernard Meyer. 2024. 35+ cart abandonment statistics to recover lost sales in 2024. https://www.omnisend.com/blog/cart-abandonment-statistics/
Ready to turn “oops, I forgot” into “take my money”?
Let’s make your missed opportunities your biggest wins!