The 15-minute test
Fill in your own enquiry form as a customer would. Then your closest rival’s. Then watch the hour. Fifteen minutes, no cost, and it tells you whether your problem is the leads or the reply.
We ran it on a car dealer who was sure the leads were bad. The rival phoned in 32 minutes. Our client’s reply went to spam, twice. Same person, same morning, same question.
What you get
The 15-minute test
- 1The one-page test.
Four steps, a timer, and the five things to score. PDF, straight to your inbox.
- 2The scorecard.
Reply speed, channel, caller ID, the written next step, the day-4 check-in. Tick what you saw.
- 3The dealer’s results.
Screenshots of both replies, so you know what a pass and a fail look like.
- 4One follow-up from Demi.
A day later: what was your time? Reply with the number and she tells you what it means.
32 minuntil the rival phoned, company name on caller ID
0calls from the business paying for the leads
2 of 2of their email replies landed in spam
If you are the one who phones in 32 minutes, you have a lead problem. If your reply is in spam, you do not need more leads.
Get the test
Sent to your inbox in under a minute
Name and email get you the PDF. Add a number and Demi phones you inside the hour on a weekday, which is the standard the test measures.
Failed the test?
Tell me what happens after someone enquires with you today. I will reply with the one thing I would fix first. No pitch.
We only use these details to reply to you. Privacy policy
Read the full write-up of the dealer test, with every screenshot.